Little over a decade ago, the words "social media" were merely a concept to most people around the world. Fast forward to today, and social media is virtually everywhere.
Some of the latest reports uncover astounding figures: there are 3.2 billion social media users worldwide, roughly 42% of the current global population (source: Emarsys, 2019). With the widespread reach of smartphones and the Internet, people are constantly on these networks. An average of 2 hours and 22 minutes per person per day is spent scrolling through bottomless feeds, messaging, sharing videos, or posting that perfect brunch photo (source: Globalwebindex, 2018).
At Make My Campaign, we understand the power of social media marketing and the countless possibilities it offers brands and businesses. Whether you are a startup or an established national company, you can start today and enjoy improved brand awareness and brand loyalty, engage meaningfully with customers, communicate cost-effectively, and much more.
Creating, Engaging, and Promoting Brands
Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Google+, YouTube, and Quora—each of these social channels offers a unique experience to an audience that is distinct to it. On one platform, photos dominate; on another, videos; and on a third, opinions. Brands need to be cognizant of these differences when planning their social presence.
Social Strategy
An effective social media strategy helps your brand identify its goals, reach the right target audience at the right time, and optimize results.
Campaign Development & Management
As a marketer, you want to attract more customers to your brand. Whether it is a single campaign or a series, it all begins with planning: identifying your objectives, choosing the most effective platforms, establishing an editorial calendar, and staying true to your brand’s voice.
Listening & Monitoring
Monitoring is the first step to help brands become part of conversations. We monitor social media messages for brand names, product names, common misspellings, mentions, and people in relevant locations. Listening helps improve campaign strategy by accessing and understanding the conversations around the brand, the industry, and relevant topics.
Analytics
Social media platforms give businesses an unprecedented advantage, but they are also crowded. It is essential to identify the right metrics and tools. Using key insights, analytics can help test your strategies, track your performance, and optimize your results.