The marketplace is changing as consumers rapidly take control of their own journeys. They are no longer passive receivers of messages. Being exposed to about 3,000 messages every day, consumers now decide when, where, and with which brands they wish to engage.
As a smart marketer, what should you do? Engagement marketing helps brands find new ways to connect with decision-makers, involve them actively, build meaningful conversations, and develop relationships that earn trust.
At Make My Campaign, we offer the following services under In-person Engagement to help you effectively turn leads into customers.
Events
Events enable brands to connect and interact with their potential customers, creating a lasting impression. Use events to provide a firsthand experience of your company’s focus, perspective, and personality.
Roundtables
Roundtables are the most successful conference-style events you can host. Use roundtables to generate meaningful conversations, demonstrate thought leadership, and become a trusted advisor.
Conferences
Marketing a conference simply means being visible everywhere at the same time. Keeping the professional world abuzz and being on everyone’s lips is key. Use conferences to own the industry conversation.
Seminars
Seminars are among the most effective ways to engage a professional audience. Use seminars to share trending knowledge, interact with industry experts, boost motivation, and extend networking opportunities.
*Source: Marketo