WWhat is branding? Is it just the visual element everyone refers to as the logo? A brand’s visual aspects are only half the story. Embedded deep in the brand’s DNA are less tangible facets such as a company’s mission and values, corporate culture, brand story, and how the executive team and employees conduct themselves, to name a few.
An efficient PR team plays a crucial dual role. One aspect involves outreach to and among large audiences, generating brand awareness, and distributing the right information at the right time. After all, seeing a company’s name published across multiple trustworthy news sources creates an impression of credibility. The second aspect is about establishing and nurturing relationships.
At Make My Campaign, we have long-standing relationships with industry experts, well-established reporters, editors, reviewers, and bloggers. Whether it is announcing company news, launching new products, unveiling partnerships, or demonstrating corporate social responsibility, we follow PR best practices to gain maximum exposure and boost the returns on your investments.
Brand Research
A critical component that helps gain insights into consumers’ minds and the market to create and develop a brand. It assists in determining strategy and managing the brand to make effective decisions.
Brand Strategy & Marketing Strategy
Most businesses today are not getting the right exposure. A brand strategy acts as a foundational plan that defines the brand, its promise, and its personality, and covers specific long-term goals. A marketing strategy communicates these elements to a target market, wins market share, and grows the brand.
Media Relations
An aspect of PR that focuses on the relationship between companies and media outlets. The aim is to tell the company’s story, mission, policies, and practices in a positive, consistent, and credible manner through mass media.
Internal Communications
In times of transformation, internal communication (also known as employee communication) is the glue that holds a company together. Organizations are realizing its relevance, from executive communications to learning and development, from HR policies to motivational activities.
Crisis Communications
This involves managing the reputation of the organization, as well as its leaders and employees. It aims to protect and maintain the organization against various threats and challenges that can negatively impact its reputation and public image.
Content Creation
The capability to create case studies, articles, interviews, blogs, social media messages, videos, presentations, or any other communication materials to convey the required messaging for the brand.